54% of summer holiday plans changed for cost reasons, 50% due to Covid – Forbes | Gmx Pharm

Editor’s Note: We earn a commission from affiliate links on Forbes Advisor. Commissions do not affect the opinions or ratings of our editors.

It’s been a challenging couple of years on the way to the “new normal”. And while many holidaymakers are planning a leisurely jaunt this summer, concerns about Covid, holiday costs and family finances are not yet in the rearview mirror.

Forbes Advisor surveyed 2,000 Americans this year about summer vacation plans. Here’s what they plan to do on vacation, what influenced their travel plans, and more.

Compare & buy travel insurance

Costs and Covid impact on summer holiday plans

More than half (54%) of summer vacationers we surveyed say travel expenses influence their travel plans. Half (50%) say concerns about Covid and their finances were taken into account when planning their holiday.

While safety and scheduling issues also played a role, a third (33%) said their plans were also hampered by a lack of agreement on where to go.

What influenced your summer vacation plans this year?

Related: The Best Covid-19 Travel Insurance Plans

Summer vacation cost reduction

With travel expenses a top concern for summer vacationers, austerity can be the financial version of sunscreen—lathered up to keep holiday budgets from blowing up.

Our survey found that Americans planning a summer vacation this year reported cutting their initial travel budget by an average of $1,636.

Traveling to a cheaper destination (45%) is the most popular cost-cutting tactic, followed by fewer trips (37%) and shorter distances (35%).

Only 12% of summer vacationers would describe their trip as ‘expensive’, while 41% say their vacation price is ‘moderate’ and 30% rate their trip as ‘cheap/budget’.

What have you cut back this year to save money and spend less on your summer vacation?

But for some a summer splendour

While many vacationers will be mindful of their bottom line like a lifeguard on duty during a flood, more than 40% plan to spend more this summer than in previous years.

Comparing summer travel costs for this year with 2021:

  • 42% say they will spend more than they did last year.
  • 28% will spend less.
  • 15% expect their vacation spending to stay about the same.

Travel expenses summer vacation

Among vacationers who purchase travel insurance, the average cost of summer travel within the United States is $6,013, according to Squaremouth, a travel insurance comparison provider.

On average, travelers going abroad spend nearly $5,300 on their trips. (These numbers reflect trips with travel insurance, which are generally not budget vacations.)

That means the average summer travel cost for international trips is about $718 less than for a domestic summer trip.

Top Summer Vacation Destinations

In general, travelers are more likely to venture beyond U.S. borders this summer: 89% of travel insurance purchases for trips June 1 through Labor Day relate to international travel, according to Squaremouth. Last year, only 56% of travel insurance was for international vacations.

Italy is the top international summer travel destination this year, rising from 10th place in 2021.

The Philippines landed in the top 10 for the first time in three years.

Top summer travel destinations 2022

Top international travel destinations by country 2022

Where do US travelers head when crossing international borders? Based on recent data from Squaremouth and Google Trends, the answer varies by state.

The most popular destination on American travel routes is Germany. Residents of 14 states, including Colorado, Michigan, Texas and Virginia, are most likely to search for “Germany flights”. The average cost of a trip to Germany is $5,226, according to Squaremouth data.

Central Europe isn’t the only popular destination for Americans looking to travel abroad. Residents in seven states, including several in the Great Lakes region, are considering vacationing in Indonesia, making it the second most popular international travel destination in 2022.

Indonesia is perhaps not surprising considering the cost-benefit factor.

One of the cheapest destinations on our list ($3,158), Indonesia’s stunning islands and beaches offer travelers great bang for their buck, whether they’re looking for relaxation, adventure, or a perfect mix of the two. That may be why The Emerald of the Equator also boasts one of the longest average travel times: an average of 22 days in paradise.

Americans looking for something a little less “tropical” and a shorter flight might consider the UK – the third most popular destination on our list. Pennsylvanians and residents of every Gulf Coast state but one are hoping to jump across the pond to Britain, a trip that costs an average of $4,759.

Rounding out the top five international travel destinations for US travelers in 2022 are Mexico and Italy, which rank fourth in our study.

Vacationers planning trips to Mexico are looking to cruises rather than flights, signaling a desire to explore the entire Riviera without breaking the bank. With an average cost of $3,323 per trip, Mexico is the fourth cheapest destination out of the 16 destinations we analysed. The Philippines ($2,352), Israel ($2,887) and Indonesia ($3,158) occupy the top three spots.

The average cost of a trip to Italy ($7,424) is more than double that of Mexico and the most expensive destination on our list.

That didn’t knock this historic European country out of the top 5. Americans, including those in Connecticut, New Jersey, Montana and the Dakotas, seem willing to spend more to enjoy the sights, sounds and tastes of one of the world’s most famous peninsulas.

It could also explain why Americans traveling to Italy are the most likely to purchase travel insurance, according to our survey.

Holiday impact: illness, emergencies, bad weather

Nothing ruins a well-planned vacation quite like illness or injury. Illness (42%) tops the list of past holiday problems, followed by family emergencies (40%) and inclement weather (40%) that prevented a trip.

Almost half (49%) of travelers with summer plans say they have travel insurance. A comprehensive travel insurance plan provides a financial safety net for the unforeseen problems that can ruin a vacation. This includes coverage for cancellation, sickness and illness during the trip, trip delays and lost luggage. The best travel insurance plans offer generous levels of coverage for any type of issue.

Have you had any of the following experiences on a past vacation?

Covid remains a key concern for travel insurance buyers

Finding travel insurance that covers Covid remains a top priority for travel insurance buyers: 34% of travel insurance buyers (almost the same percentage as last year) were specifically looking for plans that cover Covid, according to Squaremouth.

The “Cancel for any reason” cover also stays in the foreground. Cancel for any reason coverage is an optional upgrade that offers a refund for cancellation, regardless of the reason you unplug. It usually reimburses 50% or 75% of your lost travel expenses. Cancel for any reason coverage increases the cost of travel insurance by an average of 50%. Typically, you must purchase this coverage within a few weeks of paying your first travel deposit.

Top concerns for travel insurance buyers

Related: Understanding travel insurance coverage for Covid testing issues, border closures, travel advisories and quarantines

passport icon

Compare & buy travel insurance

survey methodology

This online survey of 2,000 American adults planning a trip this summer was commissioned by Forbes Advisor and conducted by market research firm OnePoll in accordance with the Market Research Society’s Code of Conduct. Data was collected from April 29 to May 2, 2022. The margin of error is +/- 2.2 points with 95% confidence. This survey was overseen by the OnePoll research team, which is a member of the MRS and has a corporate membership in the American Association for Public Opinion Research (AAPOR). For full survey methodology, including geographic and demographic sample sizes, contact pr@forberadvisor.com.

Top destinations according to state methodology

To find out which international destination each state is searching for the most flights or cruises this summer, we analyzed Squaremouth’s travel insurance sales prior to June 30, 2022 for travel June 1 through Labor Day weekend 2022.

We then analyzed the top 20 destinations in Google search data to find the country where each state searched the most for a flight or cruise in the last 12 months. We excluded all countries from the top 20 that did not have enough search data.

Leave a Comment