Each week, Spear’s sits down with an adviser from the world of wealth and luxury to discuss an issue affecting HNW individuals. This week Henrietta Loyd, seasoned traveler and co-owner of Cazenove+Loyd, tells us everything HNWs need to know about traveling in 2022
As the travel industry finally bounces back after two years of inactivity, many HNWs are gorging on exploring new parts of the world again. Luckily for any potential traveler, many travel service providers are eager to help HNWs plan their perfect trip.
Cazenove+Loyd has spent three decades tailoring travel for HNWs. spear spoke to company founder Henrietta Loyd to find out how the company’s process has changed, where sustainable tourism is headed and what are the top destinations for HNWs to find in 2022.
Can you tell us a bit about your journey into the travel industry and how Cazenove+Loyd started?
As a child, I had great-uncles who emigrated to what was then Rhodesia after the Second World War. And everyone said you must have seen the ‘Big Falls’ of your life. So, at the age of 20, after a bit of work, I thought, “Let’s go!” I went and lived in Africa for three years and ran tented safari camps in Botswana in the early 80’s.
Back then there was a very, very small travel industry, mainly hunting safaris. I think that shaped my life and also what I wanted to do – it was a fantastic foundation. That’s how it all started, with a deep love for Africa, bush safaris and wildlife conservation. I think going on safari and seeing animals in their true habitat is the most amazing experience.
Many of your vacationers speak of the “life-changing experiences” they had on the tour. What do you think makes your travels so special?
I think that’s because we dig deep. We don’t just sell a vacation off a website or set itineraries. Of course, every company rightly says that their holiday is tailor-made. But when you’re offering a bespoke service to the higher end of the market, it’s not about price, it’s about the content that goes into the itinerary.
And the most important ingredient of any vacation, in our opinion, is the guidebook. It’s like a hotel concierge or the GM. So we have always and will continue to invest an enormous amount of time in our guides.
And often the excursions become intimate experiences. Do you stay in contact with customers for a long time afterwards?
About 10 years ago we started developing small group tours which Christopher (my business partner) and I usually lead. We’re going to try to expand that into a larger part of the business.
When you spend 10-12 days with people and you are the glue [of those trips], you get to know people very well. I never started Cazenove+Loyd with the idea that I would do group travel, but it was a very interesting and really fun part of the business with a lot of regular customers.
On tour, you all share an experience. It’s like going on vacation with family or friends, it’s all about that shared experience. And then you come back and there are things to talk about. And then they say, “Oh, well, I’d like to go to Brazil, or I’d like to go to Raja Ampat, or wherever you want to go.” This is how another journey develops from it.
Is there a place for solo travelers as part of Cazenove+Loyd?
These group tours are fantastic for solo travelers. And we saw that. We get a lot of solo travelers who want to go to these places. Quite often they are married, but the other half doesn’t want to go to that particular place. Therefore, well-planned and executed small group tours are very attractive for solo travelers because they can travel with people and feel part of a team.
How would you like the travel industry to be in the future?
We started advocating ‘slower travel’ pre-Covid and tried to slow things down a bit. I find it very strange when people say they “done” somewhere. You can’t “make” anything anywhere, it just doesn’t work that way. So we advise people to go longer if they have time, maybe two and a half weeks and maybe go to two or three places, not 10, because of the CO2 emissions.
Responsible travel and also climate change is an area we were already addressing before Covid and it’s something I think will become much more of a norm in general. So you [would] Maybe do a really great trip once a year and then maybe a smaller one [trip] to Europe for four or five days. This is something we advocate as the most responsible course of action.
We are also working with various companies on carbon offsetting, so that would be possible [be part of] every trip we take to these parts of the world. But I think it’s up to the individual – we can’t preach. We can discuss it, but we cannot preach to a customer what they should or shouldn’t do.
Where do you think the most exciting travel destinations will be heading into 2023?
Well, we just launched Polar [trips] because we believe there is a big market for it. We see a very good pickup. Many places are still opening; As you know, Hong Kong and other parts of Asia have had much stricter Covid restrictions.
So it’s hard to say at this point because I think it’s going to be another year for things to settle down. But people are so excited to be traveling again. And the demand is pretty big, which is great. In general, we see good interest in all our regions.
Since COVID, with the world opening up, we’ve noticed a lot of people asking, “What trips are you doing next year?” I took three in six months to Jordan, Cuba and Nepal and they sold out very quickly. I think it was the feeling of God [it’s] Post-Covid, here we go!
Image: Will Warr