LINCOLNSHIRE, IL–(BUSINESS WIRE)–Camping World Holdings, Inc. (NYSE: CWH) (“Camping World”), America’s recreation retailer, today announced the launch of a partnership with Authentic Brands Group (ABG), a global branding, marketing and entertainment company a new range of towable and motorized campervans from legendary outdoor brand Eddie Bauer. The Eddie Bauer Edition RV line will be a US exclusive and will feature the latest designer trends and innovations as consumers continue to seek affordable value with premium choices for their RV and outdoor lifestyle.
“Eddie Bauer has been at the forefront of outdoor gear and apparel for over a century and we are excited to introduce the new towable and motorized lines under such a strong brand,” said Marcus Lemonis, CEO and Chairman of Camping World. “The Eddie Bauer brand is synonymous with inspiring, empowering and enabling people to live their adventure and we believe this new line will enhance the outdoor experience for the next generation of RVs.”
The Eddie Bauer Edition recreational vehicles will be available online at CampingWorld.com, GanderRV.com and at retailers nationwide for an estimated launch in the third quarter.
The product offering will include several models of ultra-lite tow caravans, full-size caravans and mid-profile fifth wheels, as well as Class A/B/C motorized units.
In addition, Camping World has secured the rights to market a variety of Eddie Bauer branded items through its retail stores and websites. The product range includes outdoor equipment, apparel and outerwear, camping accessories, garden furniture, bedding and pet accessories.
Richard Goldberg, EVP of Business Development at Authentic Brands Group, owner of the Eddie Bauer brand, said: “The launch of Eddie Bauer motorhomes as a new category under Eddie Bauer, in partnership with an established ABG partner, fulfills our core strategy while strengthening the of the brand’s mission to make nature accessible to all.”
About Camping World Holdings, Inc.
Headquartered in Lincolnshire, IL, Camping World Holdings, Inc. is (together with its subsidiaries) America’s largest retailer of RV and related products and services. Our vision is to build a long-term legacy business that makes RV travel fun and easy, and our Camping World and Good Sam brands have been serving RV customers since 1966. We strive to create long-term value for our customers, employees and shareholders create by combining a unique and comprehensive range of RV products and services with a national network of RV dealers, service centers and customer service centers together with the most comprehensive online presence in the industry and a highly qualified and knowledgeable team of employees, bringing the RV lifestyle to our customers provide , and the communities in which we operate. We also believe that our Good Sam organization and family of programs and services uniquely enable us to connect with our customers as stewards of the RV enthusiast community and lifestyle. With over 185 locations in 40 states, Camping World and sister company Gander RV have become premier RV destinations. Visit www.CampingWorld.com for more information.
About Eddie Bauer
For more than 100 years, outdoor brand Eddie Bauer has been inspiring, enabling and empowering people to live their adventures with durable products. Its high-performing outerwear, apparel, footwear, accessories and gear are available at eddiebauer.com and in more than 200 stores in the US, Canada, Germany and other international markets.
About Authentic Brands Group
Authentic Brands Group (ABG) is a branding, marketing and entertainment company that owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, ABG enhances and builds the long-term value of more than 30 consumer brands and properties through partnerships with world-class manufacturers, wholesalers and retailers. Its brands have a global retail presence across luxury, specialty, department store, mid-tier, mass and e-commerce channels and in more than 7,800* freestanding stores and shop-in-shops around the world.
ABG is dedicated to transforming brands by delivering compelling products, content, stores and immersive experiences. It develops and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. ABG’s portfolio of iconic and world-renowned brands includes Marilyn Monroe®Elvis Presley®Muhammad Ali®Shaquille O’Neal®dr J®Gregory Norman®Neil Lane®Thalia®sports illustrated®Reebok®*, Eddie Bauer®Spyder®Volcom®airway®nautical®Isod®forever 21®Aeropostale®Juicy Couture®Vince Camuto®lucky stamp®nine west®Jones New York®Fredericks of Hollywood®Adrienne Vittadini®Van Heusen®Arrow®Tretorn®Beat®prince®Vision Streetwear®Brooks Brothers®Barney’s New York®Judith Leiber®Herve Leger®fry®Hicky Freeman®Hart Schaffner Marx®Thomasville®drexel® and Henredon®. Pending acquisition in Q1 2022*. Visit www.authenticbrands.com for more information. Continue to follow ABG TwitterLinkedIn and Instagram.
Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 with respect to Camping World and other matters. All statements other than statements of historical fact contained in this press release may be forward-looking statements. Statements about our business plans, demand for our products and design, product selection, our plans, and our beliefs regarding our competitive position and future prospects are forward-looking statements. In some cases, you can identify forward-looking statements by words such as “may”, “will”, “should”, “expects”, “plans”, “anticipates”. ”could” ”intends” ”goals” ”projects” ”considers” ”believes” ”estimates” ”projects” ” “potential” or “continue” or the negative of these terms or other similar expressions. The forward-looking statements in this press release are only predictions. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe could affect our business, financial condition and results of operations. Forward-looking statements involve known and unknown risks, uncertainties and other important factors that may cause our actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by the forward-looking statements. You should carefully consider the risks and uncertainties affecting our business, including those described in our filings with the Securities and Exchange Commission (“SEC”), including under the heading “Risk Factors” in our Annual Report on the form we filed 10-K year ended December 31, 2020, with the SEC February 26, 2021, and our other reports filed with the SEC. These forward-looking statements speak only as of the date of this release. Except as required by law, we do not intend to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. However, you are encouraged to consult any other disclosures we make on related matters in our public filings and filings with the SEC.