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Introducing the adidas Breast Cancer Awareness Collection – a selection of footwear and apparel designed to raise awareness and funding for Breast Cancer Now and the National Breast Cancer Foundation, Inc. – adidas | Gmx Pharm

Inspired by the experiences of people and communities around the world, including its own employees and athletes, adidas is launching the Breast Cancer Awareness Collection this October.

The adidas Breast Cancer Awareness Collection, available during Breast Cancer Awareness Month, sees a partnership between adidas and Breast Cancer Now in the UK and Europe and the National Breast Cancer Foundation, Inc. in the US to raise awareness of breast cancer and to support the important work both charities do.

The Breast Cancer Awareness Collection products have been selected to help everyone, regardless of their physical ability or condition, spend more time outdoors.

“My mother had breast cancer,” explains adidas Five Ten Senior Product Manager Bike; Global Brand Comms, Social Media Manager, Luke Hontz. “She’s lucky to get through it. I wanted to do something to raise awareness about the disease and support individuals and their friends and families who are affected. Working on this collection is a heart project. I’m grateful that adidas gave me the chance to get it off the ground. I hope our efforts can transform people’s lives.”

The collection includes a range of shoes for running, hiking and mountain biking. The TERREX Free Hiker is an all-terrain hiking shoe that offers long-distance support and a responsive, cushioned midsole, while the adidas TERREX Agravic Ultra trail running shoe is engineered with insights from Athlete Ekaterina Mityaeva for comfort and energy return on technical trails.

adidas Breast Cancer Awareness Collection - Free Hiker

The adidas Ultraboost is a breathable, 100% BOOST shoe designed for runners who want to pick up the pace™ midsole for cushioned runs. The adidas Five Ten Freerider Pro, on the other hand, offers a grippy MTB ride over almost any terrain.

The clothing selection from the collection includes an adidas Five Ten Flooce jacket and jersey, designed to help regulate temperature when mountain biking in changeable conditions. Also in the collection is a windproof and water-repellent adidas TERREX Trail wind jacket, which can be worn over the adidas TERREX Agravic T-shirt on cooler trips. This baselayer tee features AEROREADY technology to wick away runners’ sweat so they stay comfortable for longer.

The collection’s focus on performance footwear and outdoor apparel aligns with adidas’ goal of expanding access to outdoor sports and helping everyone reap the benefits of being in nature. With United by Summits, adidas TERREX continues this branded ethos by encouraging all people of all backgrounds to realize their own individual goals in nature and reap the benefits of adventures big and small.

Pro mountain biker and adidas athlete Veronique Sandler has created a series of illustrations for the collection’s products, aiming to represent the strength and comfort breast cancer patients have experienced outdoors.

adidas Breast Cancer Awareness Collection - Free Rider PRO Canvas

“Several important people in my life have had breast cancer. It’s something that many of us will be affected by in some way in our lives and spreading awareness about it is so important. I’m so thrilled to have had the opportunity to help design this collection,” says Veronique Sandler. “In talking to people with the condition and those who have had it in the past, many have described to me how spending time in or thinking about nature has helped them stay positive through difficult moments . I hope that my illustrations help to show their strength and positivity.”

The collection can only be purchased in limited quantities by adiClub members from September 30, 2022 until the end of October 2022 £15/€15/$15 Every full price sale of the adidas Breast Cancer Awareness Collection will be donated to Breast Cancer Now (for UK and EU purchases) or National Breast Cancer Foundation, Inc. (for purchases in North America). The money raised will contribute to the important work these charities are doing.

The Breast Cancer Awareness Collection allows adidas to support its charity partners in their efforts to help those affected by breast cancer while also providing more people with a way into nature with the shoes and clothing they need.

About Adidas

adidas is a global leader in the sporting goods industry. The company, headquartered in Herzogenaurach, Germany, employs more than 61,000 people worldwide and generated sales of 21.2 billion euros in 2021.

About breast cancer now

Breast Cancer Now is the UK’s first comprehensive breast cancer charity, combining world-class research and life-changing support. The goal of Breast Cancer Now is that by 2050 everyone with breast cancer can be alive and supported to live well.

Breast Cancer Now, the not-for-profit research and support organization launched in October 2019, resulting from the merger of specialist support and information organization Breast Cancer Care and leading research organization Breast Cancer Now.

For more information, please visit Breastcancer.org. Anyone looking for support or information can call the free helpline on 0808 800 6000 to speak to an experienced nurse.

Media Contact: Sarah Reilly, Senior Press Officer Fundraising sarah.reilly@breastcancernow.org

About the National Breast Cancer Foundation, Inc.®

The National Breast Cancer Foundation, Inc., recognized as one of the world’s leading breast cancer organizations, helps Women Now® by providing early detection, education and support services to those affected by breast cancer.

The National Breast Cancer Foundation, Inc., which has received the highest 4-star rating from Charity Navigator for 16 years, provides support through its national mammography program, patient navigation, breast health education, and patient support programs.

For more information, please visit https://www.nationalbreastcancer.org/

Media contact: Ashley Miller, Director of Public Relations amiller@nbcf.org

Updated: September 17, 2022 — 12:32 am

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